Press Release 02.12.21

Newsbeitrag All for One Group blue-zone AG

All for One Group acquires cloud specialist blue-zone to expand customer experience expertise and own product business

  • All for One Group acquires blue-zone, Germany’s leading provider for offline field service mobilization
  • Sales and service apps for cloud & mobile computing expand the group’s customer experience offering
  • Know-how in cloud-based product development to strengthen All for One’s product business
  • Agreement signed to acquire all shares in blue-zone AG

Filderstadt, December 02, 2021 – All for One Group SE, leading consulting and IT group based in Filderstadt, Germany, has signed the purchase agreement to acquire all shares in blue-zone AG. The acquisition of the Rosenheim-based cloud specialist expands All for One’s customer experience offering with mobile, cloud-based solutions for field service management. The product development house, which has won numerous awards as a Microsoft Azure evangelist from the very beginning, is also to advance the Group’s own product development. The cooperation between All for One and blue-zone in the CX area, which has already existed for several years, will now be intensified through the acquisition and expanded to include the product business. The parties have agreed not to disclose the purchase price. The financing will come from the company’s own liquid funds.

blue-zone AG is Germany’s leading provider of offline field service mobilization and a proven specialist in cloud-based product development based on Microsoft Azure. In 2020, the company generated sales of EUR 2.2 million and a profitable operating result (EBIT) with its 20 employees.

The core business of the certified Microsoft partner is the development of digital sales and service systems for cloud & mobile computing. The Rosenheim-based company’s best-known product is the polumana® evo mobile field force automation app, which is used by large, global companies such as the FÖRCH group of companies based in Neuenstadt, Germany, 2000 of whose 3,500 employees work in the field alone, to manage their sales force. The sales and service app, which can provide large amounts of data online as well as completely offline, seamlessly networking the office and field service, is provided by blue-zone in the highly scalable, secure and powerful Azure Cloud. The high level of innovation competence on the basis of Microsoft Azure was also recognized by Microsoft, which awarded blue-zone AG the title of Partner of the Year in Germany already in 2015.

Acquisition not only pays off for All for One’s CX division

“With the acquisition of blue-zone, we are, on the one hand, naturally expanding the customer experience offering of our group. We see enormous potential for the mobile, cloud-based solutions for field service management among our 3,000 customers, just as we do in the market. But it’s not just CX expertise that plays a role. Blue-zone is a product developer and well at home in the cloud world. We want to use the know-how and push our product business with blue-zone,” says Michael Zitz, Chief Sales Officer of the All for One Group, explaining the advantages of the acquisition.

All for One’s own product business also in focus

“The fact that blue-zone and All for One complement each other well has already been proven by our partnership in the customer experience environment in recent years. All for One’s customer base is now enormous. We are looking forward to increasing the sales force performance of All for One customers and to leveraging the high market potential of our solutions with the sales force of the All for One Group. The new area of cooperation in the field of cloud-based product development, in which we will be heavily involved, is also exciting and promising. Product business is exactly our thing,” adds Dr. Richard Mayr, CEO of blue-zone AG.

“The acquisition is a win-win situation for all parties involved,” sums up Lars Landwehrkamp, CEO of the All for One Group. “I see great synergy effects and am pleased with our latest addition. 2021 was a strong year. Following the acquisitions of SNP Poland and the Swiss ASC Group, we are now rounding off our successful acquisitions for this year in the best possible way with blue-zone AG.”

About All for One Group SE:

The All for One Group increases the competitiveness of companies in a digital world. To this end, the Group combines strategy and management consulting, process consulting, industry expertise and technology know-how in combination with IT consulting and services under one roof and orchestrates the interplay of all facets of competitive strength with 2500 experts and the implementation power of leading business IT from SAP, Microsoft and IBM: strategy, business model, customer & employee experience, new work, big data & analytics as well as IoT, artificial intelligence or cybersecurity & compliance and the intelligent ERP as the digital core. The leading consulting and IT group accompanies and supports more than 3000 customers from Germany, Austria and Switzerland in their business transformation.

In fiscal year 2020/21, All for One Group AG generated revenues of EUR 373 million. The company is listed in the Prime Standard of the Frankfurt Stock Exchange.