blue-zone AG introduces its teams – today our marketing manager

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Source: Patrizia Ingrassia

 As a highly innovative,
solution-oriented and growing IT company we want to support our customers on
their way to digitalizing their sales and/or service processes. For this
purpose, we rely on the polumana® sales app for the sales representative in the
field and the service app for the service technician.

 

Today we want to show
face. More precisely, the face of our Head of Marketing, Patrizia Ingrassia. She
not only maintains our external presence to the markets, but also to the
different teams within the blue-zone family.

Our marketing team not
only monitors and evaluates the changes in our focus industries, but also
implements appropriate marketing measures. It evaluates which target groups
blue-zone AG should address, who the decision-makers are and how they can be
reached. To do this, our team uses both internal and external resources such as
agencies, PR consultants and analysts. Of course, our marketing also draws on
the expertise of various sales colleagues as well as various specialist
departments to ensure optimal project implementation.

In our team, I rely on
both the analytical and creative approach of my colleagues. Personally, I am
inspired by many sources such as my family, sports or my many different,
sometimes unusual hobbies. And yes… I am also a true Ducatista!

Enjoy the introduction of
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