blue-zone AG also participated in this year’s Microsoft Silicon Learning Experience Tour. For companies who want to be informed about the latest developments, Microsoft organizes trips to Silicon Valley. There, participants can meet start-ups, get into conversation with incubator companies and exchange ideas with the other participants. blue-zone AG is avant-garde with its cloud-based, offline-enabled solution for field force automation. While in California, it drew inspiration from new concepts to expand its offering in the market – to optimize sales and service processes via technological innovations – with partnerships. The week on the California coast was particularly valuable for understanding what developments and challenges the markets are facing, or even how cybersecurity affects the business approach to new technologies.